The Big Chicken, as every Atlantan knows, is a chicken restaurant which looks like, well, a big chicken. It's in Marietta, a suburb of Atlanta. It was built as an independent chicken joint back in the 1960's, but was taken over by Kentucky Fried Chicken. The machinery which caused the beak to move and the eyes to roll proved to be loud and unreliable, so those features didn't work for years, but KFC restored the building and replaced the works with more modern machinery back in the 1990's.
The Big Chicken is such a landmark that Atlantans use it as a basis for giving directions, as in, "Head north on Highway 41 and turn left at The Big Chicken."
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